Cutting cost per order by 46% for a D2C skincare brand
Meta spend had doubled year on year while orders stayed flat. Rebuilding tracking and treating creative as the primary lever brought cost per order back under target.
- Cost per order
- ₹1,420₹770-46%
- Blended ROAS
- 1.9×3.8×+100%
- Monthly orders
- 6201,480+139%