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Performance Marketing
Full-funnel paid acquisition managed against one number: the cost of a customer who actually pays you.
- Optimisation
- WeeklyOptimisation
- Funnel tracking
- FullFunnel tracking
- Hidden markup
- 0%Hidden markup
What's covered
- Lead Generation
- Conversion Tracking
- Analytics
- Campaign Optimization
Projects start from ₹34,999
Talk to a specialist
Tell us what you are trying to move and we will send back a scoped plan — no pitch deck, no obligation.
Starting from ₹34,999
Request a proposalReplies within one business day
Overview
What Performance Marketing means here
Performance marketing goes wrong in a predictable way. An agency optimises to the metric its dashboard shows — clicks, leads, "conversions" — and reports a triumphant cost-per-lead while the sales team quietly drowns in unqualified enquiries.
We start by fixing measurement. Server-side tracking, offline conversion imports and a clear definition of what a good lead is, agreed with your sales team before a rupee of budget moves. Only then do we build campaigns, because optimising toward the wrong signal at scale is worse than not advertising at all.
From there it is disciplined iteration: structured testing across audiences, creative and landing pages; budget shifted weekly toward what produces revenue; and reporting that shows spend, pipeline and payback together. You keep ownership of every ad account, pixel and audience — if you ever leave, you leave with all of it.
What you get
Everything included
The full scope of a standard engagement. Anything outside it is quoted before we start, never after.
- Account audit and conversion-tracking rebuild, including server-side events
- Channel and budget plan mapped to your CAC and payback targets
- Campaign build across search, social and retargeting
- Ad creative and copy produced in a rolling test schedule
- Conversion-focused landing pages built and A/B tested
- Audience, exclusion and negative-keyword management
- Weekly optimisation and a written performance summary
- Live dashboard covering spend, CPA, ROAS and pipeline
Why it works
Built around the outcome
Optimised to revenue
Offline conversion imports and CRM feedback so the algorithm learns from closed deals, not form fills.
Whole-funnel coverage
Prospecting, retargeting and retention run as one system instead of three disconnected campaigns.
Structured creative testing
A rolling test plan across hooks, formats and offers so performance improves instead of decaying.
Landing pages included
We build and iterate the pages the traffic lands on — most "ad problems" are page problems.
Total transparency
You own the accounts, see the raw spend, and never pay a hidden percentage on media.
How we deliver
From brief to results
The stages every performance marketing engagement moves through, and what happens in each.
- 01
Measure
Fix tracking and agree the definition of a qualified lead with your sales team.
- 02
Plan
Channel mix, budget split and forecast built around your target cost per customer.
- 03
Launch
Campaigns, creative and landing pages go live with a structured testing roadmap.
- 04
Scale
Weekly reallocation toward what pays back, and ruthless pruning of what does not.
Good fit
Good fit
Who this is for
- Businesses spending on ads without knowing their true cost per customer
- Teams whose lead volume is fine but lead quality is not
- Brands ready to scale spend without watching efficiency collapse
- Companies moving in-house media buying to a specialist team
Tools we work with
We build on established platforms rather than anything proprietary, so you keep full ownership and can take the work elsewhere at any time.
Google AdsMeta Ads ManagerGA4Google Tag ManagerLinkedIn AdsLooker StudioHubSpotGoogle AdsMeta Ads ManagerGA4Google Tag ManagerLinkedIn AdsLooker StudioHubSpot
HubSpotLooker StudioLinkedIn AdsGoogle Tag ManagerGA4Meta Ads ManagerGoogle AdsHubSpotLooker StudioLinkedIn AdsGoogle Tag ManagerGA4Meta Ads ManagerGoogle Ads
Loved by clients
Loved by clients
Don't just take our word for it
Real results, in the words of the founders and teams we've partnered with.
“Kashavi rebuilt our funnel and doubled qualified pipeline in a quarter.”
Ava Thompson
VP Marketing · Northwind
“The most data-driven agency we have worked with — no fluff, just results.”
Daniel Cruz
Founder · Lumen Labs
“Kashavi rebuilt our funnel and doubled qualified pipeline in a quarter.”
Ava Thompson
VP Marketing · Northwind
“The most data-driven agency we have worked with — no fluff, just results.”
Daniel Cruz
Founder · Lumen Labs
FAQ
FAQ
Performance Marketing questions
The things prospective clients ask us most often about this service.
No. Media budget is paid directly by you to the platforms, so you keep full visibility and control. Our fee covers strategy, build, creative and management, and is quoted separately.
Related
Often paired with this
These work well alongside it — and cost less to run together than to bolt on later.
Free strategy call
Ready to start with Performance Marketing?
Tell us where you are today and what you need performance marketing to achieve. We will come back with a scope, a timeline and a price — usually within one business day.
Replies within one business day · No commitment