Marketing

Analytics & Conversion Optimization

Trustworthy measurement first, then a structured testing programme that turns existing traffic into more customers.

Get started with Analytics & Conversion OptimizationSee pricing
Tracking
Server-sideTracking
Tests run
2/monthTests run
Dashboards
LiveDashboards

What's covered

  • Google Analytics
  • Conversion Tracking
  • A/B Testing
  • Heatmaps

Projects start from ₹37,999

Talk to a specialist

Tell us what you are trying to move and we will send back a scoped plan — no pitch deck, no obligation.

Starting from ₹37,999

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Overview

What Analytics & Conversion Optimization means here

Doubling your conversion rate is the cheapest growth available: same traffic, same spend, twice the customers. Almost nobody does it, because it requires measurement people trust and a discipline most teams abandon after two inconclusive tests.

We fix measurement first. A tracking audit and rebuild — GA4 configured properly, server-side tagging where ad blockers and iOS are eating your data, events named consistently, and dashboards that reconcile with your actual sales figures. Until the numbers are trustworthy, optimising is guesswork.

Then we run a proper programme. Heatmaps, session recordings and funnel analysis to find where people give up; a prioritised hypothesis backlog; and A/B tests run to statistical significance rather than called early because one variant looked promising on day three. Losing tests are documented too — knowing what does not work is how the backlog gets sharper.

What you get

Everything included

The full scope of a standard engagement. Anything outside it is quoted before we start, never after.

  • Analytics audit and GA4 rebuild
  • Server-side tagging and conversion API setup
  • Event taxonomy and consistent naming across platforms
  • Heatmaps, scroll maps and session recording setup
  • Funnel analysis with quantified drop-off points
  • Prioritised A/B testing roadmap
  • Test design, implementation and statistical analysis
  • Live dashboards plus a monthly insight report
Why it works

Built around the outcome

Measurement you can trust

GA4 and server-side tagging configured so your reports reconcile with actual revenue.

See where people give up

Heatmaps, session recordings and funnel analysis pinpointing the exact drop-off step.

Tests run properly

A/B tests taken to statistical significance, not called early on a hopeful-looking chart.

A prioritised backlog

Hypotheses scored on impact, confidence and effort so the highest-value test runs next.

Dashboards that get used

One live view of acquisition, conversion and revenue that everyone can read.

How we deliver

From brief to results

The stages every analytics & conversion optimization engagement moves through, and what happens in each.

  1. 01

    Audit

    Verify what is being measured, what is missing, and what is simply wrong.

  2. 02

    Instrument

    Rebuild tracking, add server-side events and reconcile against real revenue.

  3. 03

    Diagnose

    Heatmaps, recordings and funnel analysis to locate the actual friction.

  4. 04

    Test

    Run prioritised experiments to significance, ship winners, document losers.

Good fit

Who this is for

  • Businesses with decent traffic and disappointing conversion
  • Teams whose analytics numbers never match their sales data
  • Advertisers scaling spend against untrustworthy conversion tracking
  • E-commerce stores with heavy cart and checkout abandonment

Tools we work with

We build on established platforms rather than anything proprietary, so you keep full ownership and can take the work elsewhere at any time.

GA4Google Tag ManagerLooker StudioHotjarMicrosoft ClarityVWOBigQueryGA4Google Tag ManagerLooker StudioHotjarMicrosoft ClarityVWOBigQuery
BigQueryVWOMicrosoft ClarityHotjarLooker StudioGoogle Tag ManagerGA4BigQueryVWOMicrosoft ClarityHotjarLooker StudioGoogle Tag ManagerGA4
Loved by clients

Don't just take our word for it

Real results, in the words of the founders and teams we've partnered with.

“Kashavi rebuilt our funnel and doubled qualified pipeline in a quarter.”
A
Ava Thompson
VP Marketing · Northwind
“The most data-driven agency we have worked with — no fluff, just results.”
D
Daniel Cruz
Founder · Lumen Labs
“Kashavi rebuilt our funnel and doubled qualified pipeline in a quarter.”
A
Ava Thompson
VP Marketing · Northwind
“The most data-driven agency we have worked with — no fluff, just results.”
D
Daniel Cruz
Founder · Lumen Labs
FAQ

Analytics & Conversion Optimization questions

The things prospective clients ask us most often about this service.

All questions

Roughly a few hundred conversions per month gives usable results in a sensible timeframe. Below that we focus on qualitative research, heatmaps and best-practice fixes rather than pretending an underpowered test is evidence.

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Free strategy call

Ready to start with Analytics & Conversion Optimization?

Tell us where you are today and what you need analytics & conversion optimization to achieve. We will come back with a scope, a timeline and a price — usually within one business day.

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